Online & Digital

At What Point Does Your Site Become TOO Cluttered?

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1 minutes read

If your website front page has the weather, the travel, the news, and some generic Google Double Click adverts, then you’ve missed a trick.

It’s hard to know what to put on a website for a radio station nowadays. Just in my own case, I get my weather from either looking out the window or on my phone. I don’t bother checking the travel, I’ll get caught in it regardless of if I know about it or not. All the shortcuts around it get busy too anyway.

At what point does a website become cluttered with useless crap?

There’s plenty of stations I can list off the top of my head who have very ‘busy’ websites. There’s too much to look at, too many pages, and sub-pages, and photo galleries. But this isn’t a negative post, more of a hypothetical for the future.

What if, instead of all this useless rubbish on your site that’s on there simply because ‘that’s what everyone puts on their site’, there was just a big play button? Just one big fat logo and a play button. That’s it. Shocker I know. Obviously, this doesn’t fly for commercial stations. Promotions and competitions are essential for the commercial stations to make money.

Welcome to my hypothetical website…

When you log on, it’s just one big logo and a play button. Under the play button is a little link that says ‘take me to more’. Once clicked it then removes the landing page and reveals the normal website.

This way, you attract visitors to listen to your station, but still give them the option to view all the other ‘essential bits’ like news, weather, competitions, and that page for the breakfast show with a great back to back photo of the pair.

Jamie Boyd Ratcliff
Jamie has worked in almost every role within the commercial radio industry. He's been a music scheduler, website content editor + designer, the head of social media and more recently breakfast show producer.
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